How-To Guide

How to Use RSS Feeds in a Marketing Agency

Marketing agencies juggle dozens of client verticals at once. RSS feeds cut the time spent on research, trend-spotting, and content discovery to near-zero. Here is how to build a scalable RSS workflow for your agency.

Why Agencies Need an RSS Strategy

A typical agency account team follows 10–30 industry sources per client. Without RSS, that means daily manual browsing across dozens of sites — time that adds up to several hours per week per team member. RSS centralises that monitoring. Every time a trade publication, competitor blog, or news site you follow publishes something new, it surfaces in one place, sorted by recency, with nothing missed. The result is faster briefings, sharper client communications, and content teams that never run out of ideas.

Setting Up an RSS Workspace for Each Client

The key to an agency RSS setup is separation. Each client vertical gets its own feed collection so account managers are not drowning in cross-client noise.

1. 1Create a named collection in Brevofeed for each client (e.g. 'Acme Corp — Fintech News')
2. 2Add 8–15 RSS feeds per client: trade publications, competitor blogs, Google Alerts RSS exports, Reddit threads, and any brand-owned feeds
3. 3Set update frequency to every 30–60 minutes for fast-moving sectors (tech, finance); daily for slower verticals
4. 4Pin the top 3–5 most authoritative sources so they always surface at the top of the feed
5. 5Share the read-only feed link with client account managers so everyone sees the same stream

Using RSS for Rapid Content Ideation

Content teams that monitor RSS feeds produce briefs faster because they are working from live signal rather than memory. When a new article or study lands in a client feed, it can become a brief within minutes: repurpose it as a LinkedIn post angle, a counter-argument blog, or an explainer for the client's own audience.

1. 1Set up a Brevofeed digest email to arrive in your content team's inbox each morning
2. 2Highlight items from the digest that match the client's editorial pillars
3. 3Use the highlighted items as input for content calendar planning in Monday.com or Notion
4. 4Archive used items so you don't repeat angles
5. 5Review the digest weekly with clients so they see the thinking behind topic choices

Embedding a Curated Feed on Client Websites

Some clients want a live 'industry news' section on their website — but they don't have the editorial team to maintain it. Brevofeed solves this with an embeddable widget. You curate the feeds, style the widget to match the client's brand, and it updates automatically without any CMS work.

1. 1Select the feeds you want to display for the client in Brevofeed
2. 2Create a new widget and configure the number of items, layout (card, list, ticker), and colours
3. 3Copy the embed script and paste it into the client's website footer or sidebar
4. 4Test on mobile — the widget is responsive by default
5. 5Bill the client for the curation and setup as a monthly retainer line item

Monitoring Competitors on Behalf of Clients

Competitive intelligence is one of the most valued services an agency can offer. RSS is the fastest, most reliable way to monitor competitor content. Every blog post, press release, and product update from a competitor's feed lands in your dashboard the moment it is published — no manual checking required.

1. 1Add each major competitor's blog RSS feed to the client's Brevofeed collection
2. 2Set keyword alerts for the client's brand name, product names, and key industry terms
3. 3Configure a Slack or email notification for high-priority competitor activity
4. 4Include a 'competitor moves' section in your weekly client report sourced from the feed

Scaling Across 10+ Clients Without Chaos

Once you have a template for a single client's RSS setup, replicating it is fast. Brevofeed lets you duplicate feed collections and widget configurations, so setting up a new client takes 15 minutes rather than half a day. Standardise your feed list structure, your widget template, and your weekly digest format, then adapt the sources for each vertical.