How-To Guide

How to Curate Content for Clients (Agency Playbook)

Content curation is a high-value service that agencies can deliver at scale using RSS. This playbook covers how to build, package, and deliver curated content that clients actually pay for.

What Content Curation Actually Means

Content curation is not sharing everything you read — it is the deliberate act of finding the most relevant, credible, and timely content for a specific audience and surfacing it with enough context to make it useful. Done well, it makes your clients look smart, keeps their audience informed, and reduces the burden on in-house teams to produce original content from scratch every day. The agency's value is judgment: knowing which 5 items from 200 are worth sharing, and framing each one in a way that fits the client's voice.

Building Your Source Stack

Every curation workflow starts with a reliable source stack — a defined set of RSS feeds that covers the client's topic area at sufficient depth. A weak source stack produces repetitive or low-quality curation. A strong one gives you more great options than you can use each week.

1. 1Start with 3–5 tier-one publications in the client's industry (e.g. TechCrunch for SaaS, Bloomberg for finance)
2. 2Add 3–5 niche newsletters or blogs that go deeper than mainstream coverage
3. 3Include competitor and peer company blogs to track positioning and announcements
4. 4Add at least one data or research source (Statista feeds, academic preprint servers, analyst reports)
5. 5Add a Reddit thread or community forum RSS for ground-level practitioner opinion
6. 6Import all feeds into Brevofeed and organise them into one labelled collection per client

The Daily Curation Routine

Effective curation is a 20-minute daily habit, not an all-day task. The structure below keeps it efficient without sacrificing quality.

1. 1Open your Brevofeed dashboard each morning — you'll see everything published since yesterday, sorted by recency
2. 2Scan headlines first: dismiss anything off-topic, duplicated, or clearly promotional
3. 3Star items that fit the client's content pillars and have a strong hook
4. 4For starred items, write a 1–2 sentence annotation explaining why it matters to the client's audience
5. 5Select 3–5 final items for the day — enough to fill a social post, newsletter section, or digest
6. 6Schedule or send via the client's publishing tool

Adding Editorial Value (Not Just Links)

Forwarding a link with no context is not curation — it is aggregation. The editorial layer is what agencies charge for. Even a single sentence of framing transforms a shared article into a demonstration of expertise.

1. 1Identify the 'so what' for the client's specific audience before writing anything
2. 2Lead with the insight, not the source: 'Conversion rates on mobile dropped 12% this quarter — here's what to do about it' is better than 'Interesting report from Salesforce'
3. 3Connect the curated item to the client's own products, services, or POV where relevant
4. 4Note when something contradicts previous advice — showing intellectual honesty builds trust
5. 5Keep annotations short (1–3 sentences) — readers scan, they don't read

Packaging Curation as a Client Deliverable

Curated content becomes a deliverable when it is formatted, scheduled, and consistently branded. The three most common packaging formats are: a weekly email digest, a social media content calendar, and an embedded feed widget on the client's website.

1. 1Weekly email digest: use Brevofeed's digest feature to auto-generate a branded email each Friday with the week's best items
2. 2Social calendar: turn your starred items into LinkedIn or X posts, adding the client's angle and a CTA
3. 3Embedded widget: use Brevofeed's widget builder to publish a live curated feed on the client's site — updating automatically, no CMS work needed
4. 4Monthly report: compile the month's top 10 curated items into a PDF or Notion page as a 'what we watched' document for the client's leadership team

Pricing and Positioning Curation Services

Content curation is easier to price when it is tied to a clear output. Agencies that charge by deliverable (weekly digest, 5 social posts per week, one embedded feed) command higher fees than those charging by the hour. Typical UK/US pricing: £400–£800/month for a weekly digest plus social posts; £800–£2,000/month for a full content calendar with annotations and an embedded site feed.